Simon and Schuster released the paperback edition of Glenn Beck's Arguing With Idiots this week.
In addition to the TIME quote that appeared on the hardcover's back cover ("Leading the lunatic fringe"), Simon and Schuster have added a less-than-flattering quote from The Daily Show's Jon Stewart:
"Finally! A guy who says what people who aren't thinking, are thinking."
Is this a smart move on Simon and Schuster's part? It seemed to work for the hardcover, which featured even worse "blurbs"--"A half-informed radio blowhard," raved Vanity Fair--while still hitting #1 on the New York Times bestseller list.
My first thought is that a positive blurb isn't going to entice a new reader to to pick up a book by such a polarizing figure as Beck.
My second, more cynical, thought is that there aren't any other authors or celebrities willing to give Beck a positive blurb, and that this is the strategy that Simon and Schuster are stuck with. Your thoughts?